How to fix missing schema product on Wix

Steps for Wix

1. Wix automatically generates Product structured data for Wix Stores product pages — no manual code edit is required for basic schema.
2. To verify or enhance: go to your Wix dashboard → SEO → SEO Tools → Structured Data Markup. Wix's built-in tool lets you review what schema is being output.
3. For custom or additional properties not covered by Wix's automatic output, use the Wix 'Custom Meta Tags' field in the page SEO settings (available per-page under SEO Basics), or add JSON-LD via a Velo (Wix Code) snippet in the site's page code section.
4. In Velo: open the product page in the Editor, go to Add → Velo → Page Code, and inject a dynamic JSON-LD script using $w('#productPage').getProduct() to retrieve live product data.
5. Validate with Google's Rich Results Test on a published product URL.

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "{{ product.title }}",
  "description": "{{ product.description | strip_html }}",
  "image": "{{ product.featured_image | img_url: 'master' }}",
  "sku": "{{ product.selected_variant.sku }}",
  "brand": {
    "@type": "Brand",
    "name": "{{ product.vendor }}"
  },
  "offers": {
    "@type": "Offer",
    "url": "{{ canonical_url }}",
    "priceCurrency": "{{ cart.currency.iso_code }}",
    "price": "{{ product.selected_variant.price | money_without_currency }}",
    "availability": "{% if product.available %}https://schema.org/InStock{% else %}https://schema.org/OutOfStock{% endif %}",
    "itemCondition": "https://schema.org/NewCondition"
  }
}

What is missing schema product?

Structured data is a standardized block of code — invisible to shoppers but readable by search engines — that explicitly tells Google and Bing what your page is about. Product schema specifically describes your item's name, price, availability, reviews, and more using a vocabulary that search engines universally understand. Without it, search engines have to guess at those details by reading your page text, which is slower and less reliable. Adding Product schema is how you "raise your hand" to Google and say: this page sells a product, here are the details.

Product schema is the gateway to Google's **rich results** — the eye-catching search listings that show star ratings, price, and stock status directly in the search results page. These rich results get significantly higher click-through rates than plain blue links, meaning more organic traffic to your store without spending more on ads. Missing schema means your product pages compete at a disadvantage against rivals whose listings stand out with price and review badges. Additionally, as AI-powered answer engines (like Google's AI Overviews and Bing Copilot) increasingly pull structured product data to answer shopping queries, having valid Product schema is how your products get surfaced in those AI-generated answers.

See the complete Missing schema product guide for every platform and the full background.