How to fix missing schema product on Yotpo

Steps for Yotpo

1. Yotpo injects aggregateRating and Review schema alongside its review widget — this complements (but does not replace) the core Product schema your platform must output.
2. In your Yotpo admin: go to Settings → Integrations → and confirm your platform integration is active so Yotpo can append review/rating structured data to your existing Product schema.
3. In Yotpo's Widget settings, ensure 'Rich Snippets' or 'Structured Data' is enabled (look under Settings → Widgets → Rich Snippets toggle) so that aggregateRating data is embedded in your product pages.
4. After enabling, validate a product page with Google's Rich Results Test — you should see both the Product type and an aggregateRating object within it.
5. Note: Yotpo handles the rating/review portion only — the base Product schema (name, price, availability) must be present from your platform's theme or a separate SEO plugin as described in the platform steps above.

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "{{ product.title }}",
  "description": "{{ product.description | strip_html }}",
  "image": "{{ product.featured_image | img_url: 'master' }}",
  "sku": "{{ product.selected_variant.sku }}",
  "brand": {
    "@type": "Brand",
    "name": "{{ product.vendor }}"
  },
  "offers": {
    "@type": "Offer",
    "url": "{{ canonical_url }}",
    "priceCurrency": "{{ cart.currency.iso_code }}",
    "price": "{{ product.selected_variant.price | money_without_currency }}",
    "availability": "{% if product.available %}https://schema.org/InStock{% else %}https://schema.org/OutOfStock{% endif %}",
    "itemCondition": "https://schema.org/NewCondition"
  }
}

What is missing schema product?

Structured data is a standardized block of code — invisible to shoppers but readable by search engines — that explicitly tells Google and Bing what your page is about. Product schema specifically describes your item's name, price, availability, reviews, and more using a vocabulary that search engines universally understand. Without it, search engines have to guess at those details by reading your page text, which is slower and less reliable. Adding Product schema is how you "raise your hand" to Google and say: this page sells a product, here are the details.

Product schema is the gateway to Google's **rich results** — the eye-catching search listings that show star ratings, price, and stock status directly in the search results page. These rich results get significantly higher click-through rates than plain blue links, meaning more organic traffic to your store without spending more on ads. Missing schema means your product pages compete at a disadvantage against rivals whose listings stand out with price and review badges. Additionally, as AI-powered answer engines (like Google's AI Overviews and Bing Copilot) increasingly pull structured product data to answer shopping queries, having valid Product schema is how your products get surfaced in those AI-generated answers.

See the complete Missing schema product guide for every platform and the full background.