How to fix missing spf on Shopify Plus

Steps for Shopify Plus

1. Follow the same steps as Shopify above — DNS management location and Shopify-managed vs. external DNS apply identically to Plus merchants.
2. Shopify Plus merchants using custom transactional email routing (e.g. via SendGrid or Postmark configured in the Plus admin) must also add the include: directive for that provider.
3. For enterprise setups with a dedicated IP, confirm the exact SPF include string with your email delivery provider and add it to the record.

; DNS TXT record to add at your domain apex (e.g. yourstore.com)
; Replace the include: values with the ones published by YOUR sending services.

@ 3600 IN TXT "v=spf1 include:_spf.google.com include:sendgrid.net include:shops.shopify.com ~all"

; Key parts:
;   v=spf1               → SPF version (required, always this value)
;   include:…            → Delegate to another provider's SPF list (add one per sending service)
;   ip4:203.0.113.5      → Authorize a specific server IP directly (use only if needed)
;   -all                 → Hard fail: reject mail from any unlisted sender (most secure)
;   ~all                 → Soft fail: accept but mark unlisted senders (use during rollout)

What is missing spf?

SPF (Sender Policy Framework) is a DNS record — a single line of text published at your domain's root — that tells the world's email servers which mail-sending services are officially allowed to send email on behalf of your domain. Without it, there is no published list of authorized senders, so receiving mail servers have no way to confirm whether an email claiming to be "from yourstore.com" actually came from you or from an attacker. It is one of the three foundational email-authentication standards (SPF, DKIM, and DMARC) that major inbox providers now require.

Without an SPF record, cybercriminals can send convincing phishing and spoofing emails that appear to come from your store's domain — targeting your customers, suppliers, and staff. Beyond fraud risk, inbox providers like Google and Microsoft use SPF as a key trust signal: missing or broken SPF causes your legitimate order confirmations, shipping updates, and marketing emails to land in spam or be rejected outright, directly harming customer experience and revenue. Google and Yahoo's 2024 bulk-sender requirements made SPF mandatory for deliverability. Failing to publish one is classified as a Security Misconfiguration (OWASP A05:2021) because it leaves your domain's identity unprotected and exploitable.

See the complete Missing spf guide for every platform and the full background.