How to fix missing spf on Wix

Steps for Wix

1. If your domain is registered through Wix: log in to your Wix account → go to Domains (in the left sidebar of your Wix dashboard) → click 'Manage DNS' next to your domain.
2. In the DNS manager, scroll to the TXT Records section → click '+ Add Record'.
3. Host/Name: @ | TTL: 3600 | Value: your full SPF string (e.g. v=spf1 include:_spf.google.com ~all).
4. Click Save. Note: Wix's own transactional/marketing emails (Wix Ascend, Wix Stores order emails) are sent from Wix infrastructure — Wix automatically publishes SPF for mail sent through their servers, but you still need a record covering any external ESPs you use.
5. If your domain is registered externally (pointed to Wix via nameservers), add the TXT record at your external DNS provider instead.
6. Verify with an SPF checker after propagation.

; DNS TXT record to add at your domain apex (e.g. yourstore.com)
; Replace the include: values with the ones published by YOUR sending services.

@ 3600 IN TXT "v=spf1 include:_spf.google.com include:sendgrid.net include:shops.shopify.com ~all"

; Key parts:
;   v=spf1               → SPF version (required, always this value)
;   include:…            → Delegate to another provider's SPF list (add one per sending service)
;   ip4:203.0.113.5      → Authorize a specific server IP directly (use only if needed)
;   -all                 → Hard fail: reject mail from any unlisted sender (most secure)
;   ~all                 → Soft fail: accept but mark unlisted senders (use during rollout)

What is missing spf?

SPF (Sender Policy Framework) is a DNS record — a single line of text published at your domain's root — that tells the world's email servers which mail-sending services are officially allowed to send email on behalf of your domain. Without it, there is no published list of authorized senders, so receiving mail servers have no way to confirm whether an email claiming to be "from yourstore.com" actually came from you or from an attacker. It is one of the three foundational email-authentication standards (SPF, DKIM, and DMARC) that major inbox providers now require.

Without an SPF record, cybercriminals can send convincing phishing and spoofing emails that appear to come from your store's domain — targeting your customers, suppliers, and staff. Beyond fraud risk, inbox providers like Google and Microsoft use SPF as a key trust signal: missing or broken SPF causes your legitimate order confirmations, shipping updates, and marketing emails to land in spam or be rejected outright, directly harming customer experience and revenue. Google and Yahoo's 2024 bulk-sender requirements made SPF mandatory for deliverability. Failing to publish one is classified as a Security Misconfiguration (OWASP A05:2021) because it leaves your domain's identity unprotected and exploitable.

See the complete Missing spf guide for every platform and the full background.