How to fix duplicate meta description on Adobe Commerce (Magento)

Steps for Adobe Commerce (Magento)

1. For a product: go to Catalog → Products, open the product, expand the 'Search Engine Optimization' section, and fill in the 'Meta Description' field with unique text.
2. For a category: go to Catalog → Categories, select the category, expand 'Search Engine Optimization', and update the 'Meta Description' field.
3. For CMS pages: go to Content → Pages, open the page, select the 'Search Engine Optimization' tab, and update 'Meta Description'.
4. For bulk product updates: use the product grid in Catalog → Products, select multiple products, choose 'Actions → Update Attributes', and set a shared or templated meta description — note that full uniqueness still requires editing each item individually or using a data import/export CSV.
5. To import descriptions in bulk: go to System → Data Transfer → Import, choose 'Products', export a CSV template, populate the 'meta_description' column with unique values per SKU, and import.
6. After saving, flush the Magento cache (System → Cache Management → Flush Cache), verify descriptions in the page source, and submit URLs to Google Search Console.

What is duplicate meta description?

A meta description is a short summary (typically 150–160 characters) that appears beneath your page title in Google search results. When two or more pages share the exact same meta description text, Google detects the duplication and will often rewrite the snippet itself — usually pulling random text from the page — which rarely reflects your best selling points. Unique meta descriptions give each page its own tailored pitch to shoppers who are scanning search results before they click.

Google explicitly recommends unique meta descriptions for every page, and duplicate descriptions are flagged as a quality issue in its SEO guidance. When Google rewrites your snippet with arbitrary on-page text, you lose control of the first impression your store makes in search results — which directly hurts click-through rate (CTR). Lower CTR means fewer visitors even when you rank well, translating to lost revenue. On collection and category pages specifically, a generic description shared across dozens of pages also signals low content differentiation, which can lead Google to consolidate or devalue those pages in its index.

See the complete Duplicate meta description guide for every platform and the full background.