How to fix duplicate meta description on Wix

Steps for Wix

1. Open the Wix Editor for your site, then in the left panel click the Pages & Menu icon, hover over the page you want to edit, and click the three-dot menu → SEO Basics (or 'Page Settings').
2. In the SEO panel that opens, scroll to 'Meta Tags' or 'What's this page about?' and enter a unique meta description for that page.
3. For product pages in Wix eCommerce: go to the Wix Dashboard → Store Products, click on a product, scroll down to the 'SEO' section, and update the meta description there.
4. For collection/category pages: navigate to the relevant collection page in your dashboard, open its SEO settings, and update the description.
5. Use the Wix SEO Wiz (Dashboard → Marketing & SEO → Get Found on Google) to identify pages missing or duplicating descriptions.
6. Click 'Save' and publish your site, then verify in Google Search Console.

What is duplicate meta description?

A meta description is a short summary (typically 150–160 characters) that appears beneath your page title in Google search results. When two or more pages share the exact same meta description text, Google detects the duplication and will often rewrite the snippet itself — usually pulling random text from the page — which rarely reflects your best selling points. Unique meta descriptions give each page its own tailored pitch to shoppers who are scanning search results before they click.

Google explicitly recommends unique meta descriptions for every page, and duplicate descriptions are flagged as a quality issue in its SEO guidance. When Google rewrites your snippet with arbitrary on-page text, you lose control of the first impression your store makes in search results — which directly hurts click-through rate (CTR). Lower CTR means fewer visitors even when you rank well, translating to lost revenue. On collection and category pages specifically, a generic description shared across dozens of pages also signals low content differentiation, which can lead Google to consolidate or devalue those pages in its index.

See the complete Duplicate meta description guide for every platform and the full background.