How to fix seo category description thin on BigCommerce

Steps for BigCommerce

1. Go to Admin → Products → Product Categories.
2. Click the category name to open its settings.
3. Scroll to the 'Description' field (a rich-text WYSIWYG editor) and write or paste your expanded description.
4. Click 'Save & Close'.
5. Verify it appears on the storefront category page. If hidden, check your theme's 'category.html' Stencil template — the variable is {{category.description}}; ensure it is present in the markup.

What is seo category description thin?

A category description is the block of text — usually appearing above or below the product grid on a collection or category page — that tells both shoppers and search engines what the category is about. "Thin" content means this text is either missing entirely or too short (typically under 100 words) to convey meaningful context. Search engines treat category pages as important topic hubs, so a descriptive, substantive passage helps them understand what products you carry, which search terms your page is relevant for, and why a shopper should trust your store.

Category pages are often your highest-traffic SEO entry points — they compete for broad, high-volume keywords like "women's running shoes" or "outdoor furniture." When the description is thin or absent, Google has little text to evaluate relevance and may rank a competitor's richer page above yours. More words also mean more natural opportunities to include the phrases your customers actually search, improving visibility without any spammy tactics. Beyond rankings, a well-written description builds buyer confidence — shoppers who land from organic search see that you're knowledgeable about the products you sell, which lifts conversion rates. Thin content can also cause Google to deprioritize crawling your category pages, meaning new products added to the category surface in search results more slowly.

See the complete Seo category description thin guide for every platform and the full background.