How to fix seo category description thin on WooCommerce
Expand your category page description to at least 100 words of genuinely helpful, keyword-rich content that explains what shoppers will find in that category.
Steps for WooCommerce
- In your WordPress admin, go to Products > Categories.
- Click 'Edit' next to the category you want to update.
- In the 'Description' field (plain text by default), write your 100+ word description. To enable a full visual editor here, install the 'WooCommerce Category Description Editor' plugin or add 'remove_filter("term_description","wpautop");' plus a custom function in your child theme's functions.php.
- If you want a rich-text editor, install the free plugin 'Rich Text Tags Editor for WooCommerce' or 'WP Category Description' — these add a full TinyMCE/Gutenberg editor to the category screen.
- Click 'Update'. By default WooCommerce themes display the description above the product grid via the woocommerce_archive_description hook.
- To move the description below the grid, add a snippet in your child theme's functions.php: remove_action('woocommerce_archive_description', 'woocommerce_taxonomy_archive_description', 10); and re-add it with a higher priority after the loop.
What is seo category description thin?
A category description is the block of text that appears on a collection or category page (e.g. "Women's Running Shoes" or "Outdoor Furniture") explaining what products are listed there. Search engines read this text to understand what the page is about and decide how — and for which search terms — to rank it. "Thin" content means the description is too short (under roughly 100 words) to give Google enough signal about the page's topic, making it look sparse or low-effort compared to competing pages.
Category pages are often your highest-traffic SEO landing pages because they match the broad, high-volume searches shoppers type (e.g. "buy running shoes online"). A thin description means Google has very little unique text to evaluate, which can suppress your ranking for those valuable terms and hand traffic directly to competitors with richer pages. More words also means more natural opportunities for the keywords your customers actually search, improving relevance signals without any link-building required. Finally, a well-written description helps shoppers quickly confirm they're in the right place, reducing bounce rates and increasing the chance they'll buy.
See the complete Seo category description thin guide for every platform and the full background.
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