How to fix link name on Wix

Steps for Wix

1. Open the Wix Editor for your site.
2. Click on the element containing the unnamed link (e.g. an image, button, or icon).
3. In the panel that appears, look for 'Settings' or the accessibility/tooltip option; for image links, click 'What's in the image?' (alt text field) and enter a descriptive label.
4. For icon buttons (social icons, cart icon), click the element → Settings → 'Tooltip' or 'Accessibility' and enter the accessible label.
5. For links added via the Wix Editor's 'Add Link' dialog, ensure the linked text is descriptive rather than 'Click here'.
6. In Wix Studio (the developer-facing editor), you can directly edit HTML properties via Custom Code or Dev Mode — add aria-label attributes to <a> elements in your custom components.

<a href="/collections/shoes" aria-label="Shop Women's Running Shoes">
  <!-- icon or image with no visible text -->
  <img src="shoes-banner.jpg" alt="">
</a>

<!-- OR: visually-hidden text technique -->
<a href="/pages/returns">
  <svg aria-hidden="true" focusable="false">…</svg>
  <span class="visually-hidden">View our return policy</span>
</a>

/* Visually-hidden utility class */
.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

What is link name?

Every hyperlink on a webpage must have a meaningful text label that screen readers can announce to blind or low-vision users. A link's accessible name can come from the visible text inside it, an image's alt text, an `aria-label` attribute, or an `aria-labelledby` reference. When a link contains only an icon, an image with no alt text, or an empty `<a>` tag, screen readers have nothing meaningful to say — they may just announce "link" or skip it entirely. WCAG Success Criterion 2.4.4 ("Link Purpose – In Context") requires that every link's purpose can be determined from its label alone or from its surrounding context.

Links without accessible names fail WCAG 2.4.4 (Level AA), which is the legal accessibility standard referenced in the ADA, Section 508 (US), EN 301 549 (EU), and similar laws worldwide — exposing your store to demand letters, complaints, and lawsuits that are increasingly common in ecommerce. Beyond legal risk, screen-reader users (estimated at 7–8 million in the US alone) simply cannot navigate your store's menus, product cards, or checkout links, costing you real customers and revenue. Search engines also use link anchor text as a ranking signal; unnamed links are dead weight that dilutes your internal linking strategy and can suppress category and product page rankings. Fixing this issue improves accessibility, SEO, and conversion simultaneously.

See the complete Link name guide for every platform and the full background.