How to fix meta viewport on Webflow

Remove `user-scalable=no` (and any `maximum-scale` value below 5) from your site's `<meta name="viewport">` tag so visitors can pinch-to-zoom on mobile devices.

Steps for Webflow

  1. In the Webflow Designer, open your Project Settings (gear icon at the top of the left panel or via the Dashboard).
  2. Go to the Custom Code tab.
  3. In the 'Head Code' field, look for any `<meta name="viewport">` tag and remove `user-scalable=no` / fix `maximum-scale`.
  4. Webflow's own injected viewport tag is compliant by default, so this fix usually only applies if a developer manually added a custom tag.
  5. Publish the site and test on a mobile device.
Official Webflow documentation ↗
<meta name="viewport" content="width=device-width, initial-scale=1">

What is meta viewport?

The `<meta name="viewport">` tag in your site's HTML tells mobile browsers how to display your page. Two specific settings inside it — `user-scalable=no` and `maximum-scale=1` (or any value less than 5) — completely prevent visitors from pinching to zoom in on your content. This violates WCAG 2.1 Success Criterion 1.4.4 (Resize Text), which requires that text can be resized up to 200% without loss of content or functionality. Removing these restrictions restores the browser's built-in zoom capability and brings your site into compliance.

Millions of people with low vision, aging eyesight, or small screens rely on pinch-to-zoom to read text comfortably — disabling it makes your store actively unusable for them. From a legal standpoint, WCAG 1.4.4 is referenced in accessibility laws and regulations in the US (ADA), EU (EN 301 549), and UK (PSBAR), meaning a blocked zoom can expose you to discrimination complaints or lawsuits. On the SEO and conversion side, Google uses mobile usability as a ranking signal, and visitors who can't read your product descriptions will simply bounce — costing you sales. Fixing this is one of the fastest accessibility wins available: it's a single line of HTML.

See the complete Meta viewport guide for every platform and the full background.

Not sure if your Webflow store has this?

Run a free SEOLZ audit — we’ll find meta viewport and every other issue across your whole site.

Scan my site free

Fix meta viewport on another platform