How to fix meta viewport on Wix
Remove `user-scalable=no` (and any `maximum-scale` value below 5) from your site's `<meta name="viewport">` tag so visitors can pinch-to-zoom on mobile devices.
Steps for Wix
- Wix automatically injects a compliant viewport meta tag and does not expose it for direct editing.
- If you added custom HTML via Wix's 'Embed Code' / 'Custom Code' feature (Settings → Custom Code or a HTML embed widget) that contains a viewport meta tag, locate and remove the problematic attributes there.
- Go to Settings → Custom Code, review any code in the <head> section, and delete `user-scalable=no` or `maximum-scale` values below 5.
- If the issue persists and you cannot find a custom code block, contact Wix Support — the platform-injected tag is not owner-editable.
<meta name="viewport" content="width=device-width, initial-scale=1">What is meta viewport?
The `<meta name="viewport">` tag in your site's HTML tells mobile browsers how to display your page. Two specific settings inside it — `user-scalable=no` and `maximum-scale=1` (or any value less than 5) — completely prevent visitors from pinching to zoom in on your content. This violates WCAG 2.1 Success Criterion 1.4.4 (Resize Text), which requires that text can be resized up to 200% without loss of content or functionality. Removing these restrictions restores the browser's built-in zoom capability and brings your site into compliance.
Millions of people with low vision, aging eyesight, or small screens rely on pinch-to-zoom to read text comfortably — disabling it makes your store actively unusable for them. From a legal standpoint, WCAG 1.4.4 is referenced in accessibility laws and regulations in the US (ADA), EU (EN 301 549), and UK (PSBAR), meaning a blocked zoom can expose you to discrimination complaints or lawsuits. On the SEO and conversion side, Google uses mobile usability as a ranking signal, and visitors who can't read your product descriptions will simply bounce — costing you sales. Fixing this is one of the fastest accessibility wins available: it's a single line of HTML.
See the complete Meta viewport guide for every platform and the full background.
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