How to fix low review count on BigCommerce

Steps for BigCommerce

1. Go to BigCommerce Admin → Marketing → Product Reviews to see current review counts per product.
2. Enable the built-in review request email: Store Setup → Store Settings → Miscellaneous → 'Send product review emails' and set the send delay (7–14 days recommended).
3. For more control, install a review app from the BigCommerce App Marketplace (e.g. Yotpo, Okendo, or Judge.me).
4. BigCommerce themes (Cornerstone) automatically render aggregateRating JSON-LD when reviews exist; once 5 reviews are approved and published, the schema updates automatically.
5. Verify with the Rich Results Test that reviewCount reaches ≥ 5 on your target product pages.

{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "Example Product Name",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "reviewCount": "5"
  }
}

What is low review count?

When you add review or rating markup (structured data) to a product page, Google can show gold star ratings directly in search results — a feature called a "review snippet" or "rich result." However, Google requires a minimum of 5 reviews (a reviewCount of 5 or higher in your structured data) before it will actually display those stars. If your page currently has fewer than 5 reviews, the markup is technically correct but Google will silently ignore the stars and show a plain blue link instead.

Star ratings in search results are one of the most powerful click-through-rate boosters available to an online store — studies consistently show they lift CTR by 15–30%. Every day your product pages appear without stars, you are handing clicks to competitors whose listings do show them. Beyond CTR, reaching the 5-review threshold also builds social proof that directly increases on-page conversion rates and average order value. This is a pure revenue opportunity that costs nothing but a focused effort to collect genuine customer feedback.

See the complete Low review count guide for every platform and the full background.