How to fix low review count on Squarespace

Steps for Squarespace

1. In Squarespace, go to Commerce → Products → [Product] → Reviews to see current review counts (requires a Commerce plan).
2. Enable automated review request emails: Commerce → Store → Notifications → 'Review Request' and set your preferred send delay.
3. Squarespace Commerce injects aggregateRating JSON-LD automatically when reviews are present; the reviewCount field updates as reviews are approved.
4. For more advanced review collection (drip sequences, incentives), consider a third-party embed via Squarespace Extensions (e.g. Trustpilot or Okendo), though these require custom code blocks to surface schema.
5. Once 5 reviews are live, test the product URL in the Rich Results Test to confirm the aggregateRating snippet is valid.

{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "Example Product Name",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "reviewCount": "5"
  }
}

What is low review count?

When you add review or rating markup (structured data) to a product page, Google can show gold star ratings directly in search results — a feature called a "review snippet" or "rich result." However, Google requires a minimum of 5 reviews (a reviewCount of 5 or higher in your structured data) before it will actually display those stars. If your page currently has fewer than 5 reviews, the markup is technically correct but Google will silently ignore the stars and show a plain blue link instead.

Star ratings in search results are one of the most powerful click-through-rate boosters available to an online store — studies consistently show they lift CTR by 15–30%. Every day your product pages appear without stars, you are handing clicks to competitors whose listings do show them. Beyond CTR, reaching the 5-review threshold also builds social proof that directly increases on-page conversion rates and average order value. This is a pure revenue opportunity that costs nothing but a focused effort to collect genuine customer feedback.

See the complete Low review count guide for every platform and the full background.