How to fix missing schema howto on PrestaShop

Steps for PrestaShop

1. Use a structured data module from the PrestaShop Marketplace (search 'JSON-LD schema') or add custom code.
2. For manual injection: override the relevant CMS page template (cms.tpl or cms-category.tpl in your theme's /templates/cms/ folder) and add the <script type='application/ld+json'> block before </body>.
3. Use a hook (hookDisplayHeader or hookDisplayFooter) in a custom module to inject JSON-LD only on designated CMS pages, checking the controller type with $this->context->controller->php_self == 'cms'.
4. Validate with Google's Rich Results Test.

What is missing schema howto?

HowTo structured data is a special block of machine-readable code — written in a format called JSON-LD — that you add to a page to tell Google "this page contains step-by-step instructions." It explicitly labels each step, tool, supply, and time estimate so search engines understand the content precisely. When Google recognises it, your page becomes eligible for rich results: visually expanded listings in search that show the actual steps directly below your link, before a user even clicks. Without this markup, Google has to guess whether your page is a how-to, and you lose the chance for that premium search placement.

Pages with HowTo rich results occupy significantly more visual real estate in search results — often showing 3–5 collapsible steps right on the results page — which dramatically increases click-through rates compared to a plain blue link. This is especially valuable for "Answer Engine Optimization" (AEO): AI-powered search features (Google AI Overviews, voice search, featured snippets) pull structured, step-based content preferentially when deciding what to surface. Missing this markup means a competitor who has it will own that SERP space, capturing organic traffic that should be yours. For ecommerce stores, how-to content (how to assemble, how to use, how to style a product) directly supports purchase decisions and reduces returns — both of which have measurable revenue impact.

See the complete Missing schema howto guide for every platform and the full background.