How to fix images missing alt on Elementor

Steps for Elementor

1. Open the Elementor editor for the page containing the image: in your WordPress dashboard go to Pages (or Posts / Products), hover over the entry, and click 'Edit with Elementor'.
2. Click directly on the Image widget (or any widget that contains an image, such as Image Box, Image Carousel, or WooCommerce Product Images) that is missing alt text. The left-hand panel will show its settings.
3. In the left panel, locate the 'Image' field and click the thumbnail to open the WordPress Media Library. If the image is already selected, click the pencil/edit icon on the thumbnail instead.
4. In the Media Library modal, select the image. On the right-hand side, find the 'Alt Text' field (under 'Attachment Details') and type a concise, descriptive phrase that explains what the image shows — include a relevant keyword naturally, e.g. 'Red leather handbag with gold clasp – front view'.
5. Click 'Select' (or 'Insert Media') to confirm, then verify the alt text is reflected in the widget settings panel. For Image Box or other composite widgets, also check whether a separate 'Alt' or 'Image Alt' field exists directly in the widget's Content tab and fill it in there.
6. Click 'Update' (or 'Publish') in the Elementor top bar to save the page, then repeat for every other image widget on the page and across all pages flagged in the audit.

What is images missing alt?

Every `<img>` tag in HTML has an `alt` attribute — a short written description of what the image shows. When an image is missing its alt text (the `alt` attribute is absent or empty), search engines like Google cannot "see" what the image depicts, and screen-reader software used by visually impaired shoppers reads nothing aloud. Writing good alt text means filling in that attribute with a clear, specific description: for a product photo you might write `alt="Red leather crossbody bag with gold buckle clasp"`.

Google explicitly uses alt text to understand images and rank them in Google Images — a significant free-traffic channel for ecommerce stores. Missing alt text means your product photos are invisible to Google's crawler and cannot appear in image search results, cutting off a stream of high-intent shoppers. On the conversion side, assistive-technology users (screen readers) rely on alt text to understand your product imagery; missing it creates a poor shopping experience and in many jurisdictions exposes you to accessibility-law liability (ADA in the US, EN 301 549 in the EU, AODA in Canada). Even a handful of untagged images on key product or landing pages is enough to suppress rankings and fail an accessibility audit.

See the complete Images missing alt guide for every platform and the full background.