How to fix missing title on BigCommerce

Steps for BigCommerce

1. For a product: go to Products → View → select the product → click the 'SEO' tab → fill in the 'Page Title' field.
2. For a category: go to Products → Product Categories → select the category → click the 'SEO' tab → fill in 'Page Title'.
3. For a standard page (e.g. About Us): go to Storefront → Web Pages → select the page → fill in the 'Page Title' field in the SEO section.
4. For the homepage: go to Storefront → Home Page → SEO → fill in the 'Page Title'.
5. Click Save and verify by viewing the page source.

What is missing title?

A title tag is a short line of HTML — placed inside the `<head>` section of a page — that tells search engines and browsers what the page is about. It appears as the clickable blue headline in Google search results and as the label on a browser tab. Every page on your store should have exactly one title tag that accurately describes its specific content (e.g. "Men's Leather Wallets – BrandName" for a category page, or "Slim Bifold Leather Wallet | BrandName" for a product page). A missing title tag means the page has none at all.

The title tag is one of the strongest on-page SEO signals Google uses to understand and rank a page. Pages with no title tag are likely to rank lower, and Google will often auto-generate a title from random on-page text — which can look spammy or irrelevant in search results, destroying click-through rates. Lower rankings and poor-looking search snippets directly reduce organic traffic, which means fewer visitors and fewer sales. A well-crafted title tag also influences whether a shopper clicks your result over a competitor's, making it a direct conversion factor. Every day a page lacks a title tag is a day it underperforms in search.

See the complete Missing title guide for every platform and the full background.