How to fix seo product title generic on BigCommerce

Steps for BigCommerce

1. Go to Store Admin → Products → [select your product] → Edit Product.
2. Click the 'SEO' tab within the product editor.
3. Update the 'Page Title' field with your optimised title.
4. Click 'Save'. BigCommerce writes this directly to the <title> tag for the product page.
5. For bulk changes, use the Import/Export tool: Products → Export → download CSV → edit the 'page_title' column → reimport.

<title>Dark Chocolate Gift Box, 10 Assorted Truffles | Melt Chocolates</title>

What is seo product title generic?

The HTML title tag is the clickable blue headline Google shows in search results for your page. A "generic" title is one that either repeats your brand name, uses vague phrases, or lists the same product name without telling the shopper — or Google — what makes this specific product unique. For example, "Small Chocolate Gift Box | Set of 10 Chocolates | Melt Chocolates" names the product but buries what differentiates it: the quantity, the occasion, the flavour variety, or a key quality signal. A strong product title follows the pattern: [Product Name] + [Key Differentiator(s)] + [Brand] — e.g. "Dark Chocolate Gift Box, 10 Pieces, Assorted Truffles | Melt Chocolates".

Google uses the title tag as the primary signal to understand what your page is about and to decide when to show it in search results. A generic or poorly structured title means your page competes for fewer, less specific search queries — and shoppers searching for exactly what you sell may never find you. Titles that include differentiating attributes (flavour, material, size, quantity, use case) match more long-tail buyer-intent searches, which typically convert far better than broad terms. Studies consistently show that improving title relevance increases click-through rate (CTR) from search results, directly driving more organic traffic and revenue without spending more on ads. Google also warns that it may automatically rewrite titles it considers unhelpful — giving you less control over how your product appears in search.

See the complete Seo product title generic guide for every platform and the full background.