How to fix seo product title generic on Wix

Steps for Wix

1. Open the Wix Editor and go to your Wix Stores product page, or go to the Wix Dashboard → Store Products → [select product].
2. Click the SEO settings for the product: in the Dashboard, open the product, scroll to 'SEO' section, then click 'Advanced SEO'.
3. Edit the 'Title tag' field with your optimised title.
4. Click 'Save'. Wix applies the change to that product's page <title> tag.
5. Alternatively, in the Wix Editor, select the product page, open 'Page SEO' from the left panel, and update the title there.

<title>Dark Chocolate Gift Box, 10 Assorted Truffles | Melt Chocolates</title>

What is seo product title generic?

The HTML title tag is the clickable blue headline Google shows in search results for your page. A "generic" title is one that either repeats your brand name, uses vague phrases, or lists the same product name without telling the shopper — or Google — what makes this specific product unique. For example, "Small Chocolate Gift Box | Set of 10 Chocolates | Melt Chocolates" names the product but buries what differentiates it: the quantity, the occasion, the flavour variety, or a key quality signal. A strong product title follows the pattern: [Product Name] + [Key Differentiator(s)] + [Brand] — e.g. "Dark Chocolate Gift Box, 10 Pieces, Assorted Truffles | Melt Chocolates".

Google uses the title tag as the primary signal to understand what your page is about and to decide when to show it in search results. A generic or poorly structured title means your page competes for fewer, less specific search queries — and shoppers searching for exactly what you sell may never find you. Titles that include differentiating attributes (flavour, material, size, quantity, use case) match more long-tail buyer-intent searches, which typically convert far better than broad terms. Studies consistently show that improving title relevance increases click-through rate (CTR) from search results, directly driving more organic traffic and revenue without spending more on ads. Google also warns that it may automatically rewrite titles it considers unhelpful — giving you less control over how your product appears in search.

See the complete Seo product title generic guide for every platform and the full background.