How to fix seo product title generic on Shopify

Steps for Shopify

1. Go to Admin → Products → [select your product].
2. Scroll to the bottom of the product page to the 'Search engine listing' section and click 'Edit'.
3. Update the 'Page title' field with your new optimised title (max ~60 characters).
4. Click 'Save'. The <title> tag for that product URL is updated immediately.
5. For bulk updates across many products, use the free 'Bulk Edit' feature: Products → All products → select products → Edit products, then add the 'SEO Title' column.

<title>Dark Chocolate Gift Box, 10 Assorted Truffles | Melt Chocolates</title>

What is seo product title generic?

The HTML title tag is the clickable blue headline Google shows in search results for your page. A "generic" title is one that either repeats your brand name, uses vague phrases, or lists the same product name without telling the shopper — or Google — what makes this specific product unique. For example, "Small Chocolate Gift Box | Set of 10 Chocolates | Melt Chocolates" names the product but buries what differentiates it: the quantity, the occasion, the flavour variety, or a key quality signal. A strong product title follows the pattern: [Product Name] + [Key Differentiator(s)] + [Brand] — e.g. "Dark Chocolate Gift Box, 10 Pieces, Assorted Truffles | Melt Chocolates".

Google uses the title tag as the primary signal to understand what your page is about and to decide when to show it in search results. A generic or poorly structured title means your page competes for fewer, less specific search queries — and shoppers searching for exactly what you sell may never find you. Titles that include differentiating attributes (flavour, material, size, quantity, use case) match more long-tail buyer-intent searches, which typically convert far better than broad terms. Studies consistently show that improving title relevance increases click-through rate (CTR) from search results, directly driving more organic traffic and revenue without spending more on ads. Google also warns that it may automatically rewrite titles it considers unhelpful — giving you less control over how your product appears in search.

See the complete Seo product title generic guide for every platform and the full background.