How to fix document title on Squarespace
Add a unique, descriptive <title> element to every page so browsers, screen readers, and search engines can identify it.
Steps for Squarespace
- For the homepage title: Pages → (gear icon next to Homepage) → SEO tab → 'SEO Title' field.
- For other pages (About, Contact, etc.): Pages → click the gear icon (⚙) next to any page → SEO tab → 'SEO Page Title'.
- For product pages: Commerce → Inventory → [select product] → SEO tab → 'SEO Title'.
- For blog posts: Pages → Blog → click the blog post → Settings (gear icon) → SEO tab → 'SEO Title'.
- For site-wide title format defaults: Settings → SEO → 'Site Title Format' — set a pattern that appends your site name to every page title automatically.
- Note: Squarespace 7.1 uses the page title as the default SEO title; always check the SEO tab to ensure it hasn't been left blank or overridden with an empty value.
<title>Red Canvas Sneakers – Low Tops | Acme Store</title>What is document title?
Every webpage has a hidden piece of text in its code called the "document title" — the `<title>` tag inside the `<head>` of the HTML. This is the text that appears on the browser tab, in bookmarks, and as the blue clickable headline in Google search results. WCAG Success Criterion 2.4.2 ("Page Titled") requires that every page has a title that describes its topic or purpose. When this tag is missing or empty, the page has no name — it's like a book with a blank cover.
For accessibility, screen-reader users hear the page title announced the moment a page loads — it's how they know where they are. A missing title is disorienting and is a Level A WCAG violation, meaning it fails the most basic accessibility standard and can expose your store to legal risk under laws like the ADA (US), EAA (EU), and the Equality Act (UK). For SEO, the title tag is one of Google's most important on-page signals: it directly influences your ranking and is the first thing shoppers read in search results. A missing or duplicate title suppresses your click-through rate and organic traffic. For conversions, a clear title builds trust — shoppers who see a blank browser tab often assume the page is broken and leave.
See the complete Document title guide for every platform and the full background.
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