How to fix document title on Wix

Steps for Wix

1. Open the Wix Editor for your site.
2. Click the page you want to fix in the Pages panel.
3. Click the three-dot menu (⋯) next to the page name → 'SEO Basics' (or go to Site → SEO → SEO Basics).
4. Fill in the 'Page title' field with your descriptive title.
5. Repeat for every page listed in your Pages panel.
6. For dynamic pages (e.g. product pages in Wix Stores): go to Site → SEO → SEO Patterns → Dynamic Pages and set a title pattern using variables like `{product.name} – {site.name}`.

What is document title?

Every web page must have a `<title>` tag inside its `<head>` section — a short line of text that names the page. It's what appears in the browser tab, in screen-reader announcements when the page loads, and as the blue clickable headline in Google search results. A "missing document title" finding means at least one of your pages either has no `<title>` tag at all, or the tag is completely empty (e.g. `<title></title>`). This violates WCAG 2.4.2 (Level A), which is the most basic level of accessibility compliance.

For shoppers using screen readers or keyboard navigation — including many people with visual, motor, or cognitive disabilities — the page title is the very first thing announced when a new page loads. Without it, they have no quick way to know where they are, making your store confusing or unusable and exposing you to accessibility legal risk (ADA, EAA, and similar laws). For SEO, the `<title>` tag is one of Google's strongest on-page ranking signals and is the text Google most often uses as your search snippet headline — a missing or empty title can directly suppress your organic traffic and click-through rate. It also hurts conversions because customers lose trust in a store whose browser tab shows a blank or URL-only title.

See the complete Document title guide for every platform and the full background.