How to fix missing og description on BigCommerce

Steps for BigCommerce

1. Go to Storefront → Script Manager and create a new script scoped to 'All Pages' and placed in the <head>.
2. Alternatively, edit your Stencil theme locally: open templates/layout/base.html (or product.html for product pages) and add <meta property="og:description" content="{{model.description | strip_html | truncate: 160}}"> inside <head>.
3. For the native Open Graph support built into Stencil, open config.json in your theme and verify 'open_graph' features are enabled; BigCommerce auto-generates some OG tags, but og:description may need explicit template output.
4. Upload the updated theme via the BigCommerce Theme Editor or Stencil CLI (stencil push), then validate with Facebook Sharing Debugger.

What is missing og description?

The og:description tag is a small piece of HTML code placed in the `<head>` of your page that tells social networks — Facebook, Pinterest, LinkedIn, X (Twitter), WhatsApp, and others — what text to show beneath your page title when someone shares your link. It is part of the Open Graph protocol, a standard created so websites can control exactly how their content appears in social previews. Without it, social platforms will either grab random text from your page or show nothing at all, resulting in ugly, unhelpful link previews. It is separate from (but related to) your regular HTML meta description.

When a customer or influencer shares your product or collection page on social media, the preview card is often the first impression a potential buyer sees — before they even visit your store. A missing og:description means the platform guesses what to show, often pulling in irrelevant text like navigation labels, price fragments, or nothing at all, which dramatically reduces click-through rates. Rich, controlled social previews directly drive referral traffic and conversions, especially for product launches, promotions, and influencer marketing. There is also an indirect SEO benefit: higher engagement signals from social traffic can reinforce the authority of your pages in search rankings.

See the complete Missing og description guide for every platform and the full background.