How to fix missing og description on Shopify

Steps for Shopify

1. In your Shopify Admin, go to Online Store → Themes → click Actions → Edit code.
2. Open theme/layout/theme.liquid (or your active layout file).
3. Locate the <head> section and find any existing Open Graph block (search for 'og:').
4. If your theme already has an OG block, ensure it includes: <meta property="og:description" content="{{ page_description | escape }}">. Shopify's page_description variable pulls from the 'Description' field of each page, product, or collection.
5. If there is no OG block, add the full block (see code snippet below) just before </head>.
6. For product pages specifically, open sections/product-template.liquid (or product-form.liquid in Dawn) and verify the same og:description tag is present in any schema/head overrides.
7. Save the file, then test a product URL in Facebook's Sharing Debugger.

What is missing og description?

The og:description tag is a small piece of HTML code placed in the `<head>` of your page that tells social networks — Facebook, Pinterest, LinkedIn, X (Twitter), WhatsApp, and others — what text to show beneath your page title when someone shares your link. It is part of the Open Graph protocol, a standard created so websites can control exactly how their content appears in social previews. Without it, social platforms will either grab random text from your page or show nothing at all, resulting in ugly, unhelpful link previews. It is separate from (but related to) your regular HTML meta description.

When a customer or influencer shares your product or collection page on social media, the preview card is often the first impression a potential buyer sees — before they even visit your store. A missing og:description means the platform guesses what to show, often pulling in irrelevant text like navigation labels, price fragments, or nothing at all, which dramatically reduces click-through rates. Rich, controlled social previews directly drive referral traffic and conversions, especially for product launches, promotions, and influencer marketing. There is also an indirect SEO benefit: higher engagement signals from social traffic can reinforce the authority of your pages in search rankings.

See the complete Missing og description guide for every platform and the full background.