How to fix missing og description on Webflow

Steps for Webflow

1. In the Webflow Designer, click the Pages panel (page icon, top-left) → hover over the page → click the Settings gear icon.
2. In the 'SEO Settings' section, fill in the 'Meta Description' field. Webflow automatically outputs this as og:description.
3. For the dedicated Open Graph description (if you want it to differ): scroll down to the 'Open Graph Settings' section in the same page settings panel → fill in the 'Open Graph Description' field.
4. For CMS collection items (e.g. products or blog posts): open the Collection Settings → add or bind a plain-text field (e.g. 'SEO Description') → in the Collection Page template, open Page Settings → bind the 'Meta Description' and 'Open Graph Description' to that CMS field.
5. Publish the site, then validate with Facebook Sharing Debugger.

<meta property="og:description" content="Handcrafted leather wallets built to last — shop bifolds, cardholders, and money clips with free shipping over $50." />

What is missing og description?

The og:description tag is a small piece of HTML that tells social networks — Facebook, Pinterest, LinkedIn, WhatsApp, iMessage, and many others — what text to show beneath your page title when someone shares a link. It is part of the Open Graph protocol, a standard originally created by Facebook and now used across virtually every social and messaging platform. Without it, those platforms either scrape random text from the page or show nothing at all, resulting in unappealing, confusing link previews. Think of it as writing the caption for your own story before someone else writes it for you.

When customers share a product or category page on social media without an og:description, the preview looks bare or shows irrelevant boilerplate text — which dramatically reduces the chance someone clicks through. Studies consistently show that rich, well-written link previews generate far more clicks than bare URLs, directly affecting referral traffic and sales. For ecommerce stores, social sharing is a meaningful free-traffic channel, and Pinterest and Facebook in particular use the Open Graph tags to populate shoppable pins and ads; missing tags can break or degrade those integrations. While og:description is not a direct Google ranking signal, higher click-through rates from social traffic indirectly reinforce your site's authority and revenue.

See the complete Missing og description guide for every platform and the full background.