How to fix missing og description on PrestaShop

Steps for PrestaShop

1. Install the free 'SEO Expert' or 'Facebook Open Graph Tags' module from PrestaShop Addons, or use a comprehensive SEO module.
2. Alternatively, edit your active theme's header.tpl file (located under themes/[your-theme]/templates/_partials/head.tpl) and add: <meta property="og:description" content="{$page.meta.description|escape:'html':'UTF-8'}">.
3. Clear the Smarty cache in Advanced Parameters → Performance → Clear Cache.
4. Verify with Facebook Sharing Debugger.

What is missing og description?

The og:description tag is a small piece of HTML code placed in the `<head>` of your page that tells social networks — Facebook, Pinterest, LinkedIn, X (Twitter), WhatsApp, and others — what text to show beneath your page title when someone shares your link. It is part of the Open Graph protocol, a standard created so websites can control exactly how their content appears in social previews. Without it, social platforms will either grab random text from your page or show nothing at all, resulting in ugly, unhelpful link previews. It is separate from (but related to) your regular HTML meta description.

When a customer or influencer shares your product or collection page on social media, the preview card is often the first impression a potential buyer sees — before they even visit your store. A missing og:description means the platform guesses what to show, often pulling in irrelevant text like navigation labels, price fragments, or nothing at all, which dramatically reduces click-through rates. Rich, controlled social previews directly drive referral traffic and conversions, especially for product launches, promotions, and influencer marketing. There is also an indirect SEO benefit: higher engagement signals from social traffic can reinforce the authority of your pages in search rankings.

See the complete Missing og description guide for every platform and the full background.