How to fix missing og description on Wix

Steps for Wix

1. In the Wix Editor, click on the page you want to edit in the Pages & Menu panel.
2. Click the three-dot (⋯) menu next to the page name → SEO Basics → fill in the 'Meta Description' field. Wix automatically maps this to og:description.
3. For products in Wix eCommerce: go to your live site dashboard → Store Products → select a product → SEO & Social tab → fill in 'Meta Description' and optionally the dedicated 'Social description' field.
4. For site-wide defaults: Wix dashboard → Marketing & SEO → SEO Settings → set a default meta description pattern.
5. Use Wix's built-in SEO Wiz or the 'Social Posts' preview in the product SEO tab to verify the og:description renders correctly.
6. Validate externally with Facebook Sharing Debugger.

<meta property="og:description" content="Handcrafted leather wallets built to last — shop bifolds, cardholders, and money clips with free shipping over $50." />

What is missing og description?

The og:description tag is a small piece of HTML that tells social networks — Facebook, Pinterest, LinkedIn, WhatsApp, iMessage, and many others — what text to show beneath your page title when someone shares a link. It is part of the Open Graph protocol, a standard originally created by Facebook and now used across virtually every social and messaging platform. Without it, those platforms either scrape random text from the page or show nothing at all, resulting in unappealing, confusing link previews. Think of it as writing the caption for your own story before someone else writes it for you.

When customers share a product or category page on social media without an og:description, the preview looks bare or shows irrelevant boilerplate text — which dramatically reduces the chance someone clicks through. Studies consistently show that rich, well-written link previews generate far more clicks than bare URLs, directly affecting referral traffic and sales. For ecommerce stores, social sharing is a meaningful free-traffic channel, and Pinterest and Facebook in particular use the Open Graph tags to populate shoppable pins and ads; missing tags can break or degrade those integrations. While og:description is not a direct Google ranking signal, higher click-through rates from social traffic indirectly reinforce your site's authority and revenue.

See the complete Missing og description guide for every platform and the full background.