How to fix missing og description on Squarespace
Add an og:description meta tag to every page so social platforms display a compelling preview when your store's links are shared.
Steps for Squarespace
- For a regular page: in the Pages panel, hover over the page → click the gear icon (Page Settings) → SEO tab → fill in 'SEO Description'. Squarespace uses this value as og:description.
- For a product: open the product editor → click the gear/settings icon → SEO tab → fill in 'SEO Description'.
- For a blog post: open the post editor → Post Settings → SEO tab → fill in 'SEO Description'.
- For a site-wide fallback: Settings → SEO → Site Description — Squarespace falls back to this when no page-level description is set.
- Preview how the share card looks via Settings → Social Links → connect your Facebook account, or paste the URL into the Facebook Sharing Debugger.
- Note: Squarespace does not expose direct HTML head editing on most plans; using the SEO Description fields is the supported path.
<meta property="og:description" content="Handcrafted leather wallets built to last — shop bifolds, cardholders, and money clips with free shipping over $50." />What is missing og description?
The og:description tag is a small piece of HTML that tells social networks — Facebook, Pinterest, LinkedIn, WhatsApp, iMessage, and many others — what text to show beneath your page title when someone shares a link. It is part of the Open Graph protocol, a standard originally created by Facebook and now used across virtually every social and messaging platform. Without it, those platforms either scrape random text from the page or show nothing at all, resulting in unappealing, confusing link previews. Think of it as writing the caption for your own story before someone else writes it for you.
When customers share a product or category page on social media without an og:description, the preview looks bare or shows irrelevant boilerplate text — which dramatically reduces the chance someone clicks through. Studies consistently show that rich, well-written link previews generate far more clicks than bare URLs, directly affecting referral traffic and sales. For ecommerce stores, social sharing is a meaningful free-traffic channel, and Pinterest and Facebook in particular use the Open Graph tags to populate shoppable pins and ads; missing tags can break or degrade those integrations. While og:description is not a direct Google ranking signal, higher click-through rates from social traffic indirectly reinforce your site's authority and revenue.
See the complete Missing og description guide for every platform and the full background.
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