How to fix missing og title on BigCommerce

Steps for BigCommerce

1. Go to Storefront → Themes → click 'Advanced' → 'Edit Theme Files' on your active theme.
2. In the theme file editor, open templates/layout/base.html (or the equivalent head template for your theme).
3. Locate the <head> section and search for any existing og:title tag. If absent, add: <meta property="og:title" content="{{this.head.title}}"> just before </head>.
4. BigCommerce's Stencil framework exposes {{this.head.title}} as the current page title — this variable works across all page types (product, category, home, etc.).
5. For per-page titles: in the admin go to Products → Edit a product → scroll to the 'SEO & sharing' section → fill in the 'Page title' field. BigCommerce uses this as the title for og:title when the template variable is used.
6. Download/preview your theme changes and verify using Facebook Sharing Debugger.

What is missing og title?

The og:title tag is a small piece of HTML code — part of the Open Graph protocol — that tells social networks and messaging apps what title to display when someone shares a link to your store. Without it, platforms like Facebook, LinkedIn, Pinterest, and WhatsApp either guess a title (often pulling something ugly or irrelevant) or show no title at all. It lives in the <head> section of your page and looks like: <meta property="og:title" content="Your Page Title Here" />. It does not affect your visible page content — it only controls how your link previews appear when shared.

Every time a customer, blogger, or influencer shares a link to your store or product page, the og:title is the headline of that shared post — it's what makes someone stop scrolling and click. Missing or broken og:title tags mean your shared links look unfinished, unprofessional, or just plain wrong, which directly reduces click-through rates from social media. For ecommerce stores, social sharing is a significant free-traffic channel: a product shared on Facebook or Pinterest with a compelling, accurate title can drive meaningful revenue. Additionally, some search tools and third-party indexers use Open Graph data as a secondary signal for content relevance, so having it set correctly supports a consistent, trustworthy brand presence across the web.

See the complete Missing og title guide for every platform and the full background.