How to fix missing og title on Webflow

Steps for Webflow

1. In the Webflow Designer, open the Pages panel (left sidebar) and click the gear icon next to the page you want to fix.
2. In the Page Settings panel that appears, scroll to the 'SEO Settings' section. The 'Title Tag' field populates the page <title> and is also used by Webflow as the og:title by default in many templates.
3. To set a dedicated og:title, scroll further in Page Settings to the 'Open Graph Settings' section → fill in the 'Open Graph Title' field. This outputs a separate og:title tag.
4. For CMS-powered pages (e.g. Products, Blog Posts): open the CMS Collection settings → go to the Collection's page template in the Designer → in the page gear settings, bind the 'Open Graph Title' field to the CMS item's Name or Title field using the dynamic data binding (purple field selector).
5. Publish your site, then validate with the Facebook Sharing Debugger.

<meta property="og:title" content="Your Product or Page Title Here" />

What is missing og title?

The og:title tag is a small piece of HTML code placed in the &lt;head&gt; of your page that tells social media platforms — Facebook, Pinterest, LinkedIn, WhatsApp, iMessage, Slack, and others — what title to display when someone shares a link to your store. It is part of the Open Graph protocol, a standard created by Facebook and now used across virtually every major platform. Without it, social networks either guess a title by scraping your page (often pulling something ugly or irrelevant) or display nothing at all. Think of it as the headline on the "preview card" that appears every time your URL is shared.

When a customer or influencer shares a product link and the preview card shows a garbled or missing title, shoppers are far less likely to click — directly costing you traffic and sales from social referrals. Pinterest in particular drives significant ecommerce revenue, and it relies heavily on Open Graph tags to build Rich Pins; missing og:title can disqualify your products from Rich Pin eligibility entirely. While og:title is not a direct Google ranking factor, a compelling social preview increases click-through rates and referral traffic, both of which positively influence organic visibility over time. Fixing this is a quick, low-effort change that immediately improves every share of your store across every social channel.

See the complete Missing og title guide for every platform and the full background.