How to fix missing og title on WordPress.org
Add an og:title meta tag to every page so your store's title appears correctly when shared on social media platforms like Facebook, LinkedIn, and Pinterest.
Steps for WordPress.org
- Install the Yoast SEO or Rank Math plugin from Plugins → Add New if not already present.
- With Yoast SEO: ensure Open Graph output is enabled at SEO → Social → Facebook → toggle 'Add Open Graph meta data' ON.
- Edit any post/page/product → in the Yoast SEO meta box → Social tab → set the Facebook/OG title, or leave it blank to auto-inherit the SEO title.
- For theme-level manual addition (without a plugin): edit your child theme's header.php and add inside <head>: <meta property="og:title" content="<?php wp_title('|', true, 'right'); echo get_bloginfo('name'); ?>" />
- Verify with the Facebook Sharing Debugger.
What is missing og title?
The og:title tag is a small piece of HTML code — part of the Open Graph protocol — that tells social networks and messaging apps what title to display when someone shares a link to your store. Without it, platforms like Facebook, LinkedIn, Pinterest, and WhatsApp either guess a title (often pulling something ugly or irrelevant) or show no title at all. It lives in the <head> section of your page and looks like: <meta property="og:title" content="Your Page Title Here" />. It does not affect your visible page content — it only controls how your link previews appear when shared.
Every time a customer, blogger, or influencer shares a link to your store or product page, the og:title is the headline of that shared post — it's what makes someone stop scrolling and click. Missing or broken og:title tags mean your shared links look unfinished, unprofessional, or just plain wrong, which directly reduces click-through rates from social media. For ecommerce stores, social sharing is a significant free-traffic channel: a product shared on Facebook or Pinterest with a compelling, accurate title can drive meaningful revenue. Additionally, some search tools and third-party indexers use Open Graph data as a secondary signal for content relevance, so having it set correctly supports a consistent, trustworthy brand presence across the web.
See the complete Missing og title guide for every platform and the full background.
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