How to fix missing og title on Wix

Steps for Wix

1. Wix automatically generates og:title tags for most pages using your page's SEO title. To set the SEO title: open the Wix Editor, click on the page you want to edit, then go to Pages & Menu → hover over the page → click the '...' menu → SEO Basics.
2. In the SEO Basics panel, fill in the 'Title tag' field. Wix will use this value as the og:title when your page is shared on social media.
3. For product pages in Wix eCommerce: go to your Wix Dashboard → Stores → Products → click a product → scroll to the 'SEO' section and fill in the 'Page title' field.
4. To set a custom og:title beyond what Wix auto-generates (advanced): in the Wix Editor go to the page → Settings → Advanced SEO → paste custom Open Graph meta tags in the 'Additional tags' area: <meta property="og:title" content="Your Custom Title Here" />
5. Verify by sharing a page URL in Facebook Sharing Debugger to confirm the og:title is correct.

What is missing og title?

The og:title tag is a small piece of HTML code — part of the Open Graph protocol — that tells social networks and messaging apps what title to display when someone shares a link to your store. Without it, platforms like Facebook, LinkedIn, Pinterest, and WhatsApp either guess a title (often pulling something ugly or irrelevant) or show no title at all. It lives in the <head> section of your page and looks like: <meta property="og:title" content="Your Page Title Here" />. It does not affect your visible page content — it only controls how your link previews appear when shared.

Every time a customer, blogger, or influencer shares a link to your store or product page, the og:title is the headline of that shared post — it's what makes someone stop scrolling and click. Missing or broken og:title tags mean your shared links look unfinished, unprofessional, or just plain wrong, which directly reduces click-through rates from social media. For ecommerce stores, social sharing is a significant free-traffic channel: a product shared on Facebook or Pinterest with a compelling, accurate title can drive meaningful revenue. Additionally, some search tools and third-party indexers use Open Graph data as a secondary signal for content relevance, so having it set correctly supports a consistent, trustworthy brand presence across the web.

See the complete Missing og title guide for every platform and the full background.