How to fix missing og title on Wix
Add an og:title meta tag to every page so your store looks great when shared on Facebook, Pinterest, LinkedIn, and other social platforms.
Steps for Wix
- Wix automatically generates og:title tags from your page's SEO title for most page types — first ensure your SEO titles are set correctly.
- To set or edit the SEO title for a specific page: open the Wix Editor, select the page, click the Pages panel → hover over the page → click the '...' menu → SEO Basics. Enter your desired title in the 'Page Title' field; Wix will use this as the og:title.
- For Wix Stores product pages: in your Dashboard go to Store Products → click a product → scroll to the SEO section at the bottom of the product editor → set the 'Page Title'. Wix maps this to og:title automatically.
- For blog posts: open the blog post editor → click the three-dot menu (or SEO panel) → SEO → set the title.
- Note: Wix does not currently allow direct editing of raw <head> HTML for og tags on standard plans; controlling it via the SEO title fields is the correct method.
- Use the Facebook Sharing Debugger and enter your page URL to confirm the og:title is being read correctly.
<meta property="og:title" content="Your Product or Page Title Here" />What is missing og title?
The og:title tag is a small piece of HTML code placed in the <head> of your page that tells social media platforms — Facebook, Pinterest, LinkedIn, WhatsApp, iMessage, Slack, and others — what title to display when someone shares a link to your store. It is part of the Open Graph protocol, a standard created by Facebook and now used across virtually every major platform. Without it, social networks either guess a title by scraping your page (often pulling something ugly or irrelevant) or display nothing at all. Think of it as the headline on the "preview card" that appears every time your URL is shared.
When a customer or influencer shares a product link and the preview card shows a garbled or missing title, shoppers are far less likely to click — directly costing you traffic and sales from social referrals. Pinterest in particular drives significant ecommerce revenue, and it relies heavily on Open Graph tags to build Rich Pins; missing og:title can disqualify your products from Rich Pin eligibility entirely. While og:title is not a direct Google ranking factor, a compelling social preview increases click-through rates and referral traffic, both of which positively influence organic visibility over time. Fixing this is a quick, low-effort change that immediately improves every share of your store across every social channel.
See the complete Missing og title guide for every platform and the full background.
Not sure if your Wix store has this?
Run a free SEOLZ audit — we’ll find missing og title and every other issue across your whole site.
Scan my site free