How to fix missing og title on Squarespace
Add an og:title meta tag to every page so your store's title appears correctly when shared on social media platforms like Facebook, LinkedIn, and Pinterest.
Steps for Squarespace
- Squarespace automatically generates og:title from your page's SEO title. To set it: in the Pages panel, hover over the page → click the gear icon (Settings) → click the 'SEO' tab → fill in the 'SEO Title' field.
- For product pages: go to your Commerce section → Products → click a product → click the gear icon → SEO tab → fill in the SEO Title.
- For blog posts: open the post editor → click the gear icon → SEO tab → fill in the SEO Title.
- Squarespace does not currently allow fully custom og: meta tag injection per page via the UI for standard plans; the SEO Title field is the primary lever. On Business plans and above you can inject custom code: go to Settings → Advanced → Code Injection → paste your og:title tag in the Header section (this applies site-wide).
- Verify using the Facebook Sharing Debugger after publishing your changes.
What is missing og title?
The og:title tag is a small piece of HTML code — part of the Open Graph protocol — that tells social networks and messaging apps what title to display when someone shares a link to your store. Without it, platforms like Facebook, LinkedIn, Pinterest, and WhatsApp either guess a title (often pulling something ugly or irrelevant) or show no title at all. It lives in the <head> section of your page and looks like: <meta property="og:title" content="Your Page Title Here" />. It does not affect your visible page content — it only controls how your link previews appear when shared.
Every time a customer, blogger, or influencer shares a link to your store or product page, the og:title is the headline of that shared post — it's what makes someone stop scrolling and click. Missing or broken og:title tags mean your shared links look unfinished, unprofessional, or just plain wrong, which directly reduces click-through rates from social media. For ecommerce stores, social sharing is a significant free-traffic channel: a product shared on Facebook or Pinterest with a compelling, accurate title can drive meaningful revenue. Additionally, some search tools and third-party indexers use Open Graph data as a secondary signal for content relevance, so having it set correctly supports a consistent, trustworthy brand presence across the web.
See the complete Missing og title guide for every platform and the full background.
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