How to fix missing og title on Shopify

Steps for Shopify

1. In your Shopify admin, go to Online Store → Themes → click 'Edit code' on your active theme.
2. Open the file theme.liquid (or layout/theme.liquid). Locate the closing </head> tag.
3. Add the og:title snippet just before </head>. Most modern Shopify themes (Dawn, Debut, etc.) already include Open Graph tags in a snippets/social-meta-tags.liquid or snippets/head-social.liquid file — search for 'og:title' across your theme files first.
4. If using a snippets file (e.g. snippets/social-meta-tags.liquid), ensure it contains: <meta property="og:title" content="{{ page_title | escape }} | {{ shop.name | escape }}"> — and that this snippet is rendered via {% render 'social-meta-tags' %} inside theme.liquid.
5. For per-page SEO titles: go to the individual product, page, or blog post editor in the admin → scroll to the 'Search engine listing preview' section → click 'Edit website SEO' → fill in the 'Page title' field. Shopify uses this value for og:title if your theme is set up correctly.
6. Verify using Facebook Sharing Debugger: paste your store URL and confirm the og:title is shown.

What is missing og title?

The og:title tag is a small piece of HTML code — part of the Open Graph protocol — that tells social networks and messaging apps what title to display when someone shares a link to your store. Without it, platforms like Facebook, LinkedIn, Pinterest, and WhatsApp either guess a title (often pulling something ugly or irrelevant) or show no title at all. It lives in the <head> section of your page and looks like: <meta property="og:title" content="Your Page Title Here" />. It does not affect your visible page content — it only controls how your link previews appear when shared.

Every time a customer, blogger, or influencer shares a link to your store or product page, the og:title is the headline of that shared post — it's what makes someone stop scrolling and click. Missing or broken og:title tags mean your shared links look unfinished, unprofessional, or just plain wrong, which directly reduces click-through rates from social media. For ecommerce stores, social sharing is a significant free-traffic channel: a product shared on Facebook or Pinterest with a compelling, accurate title can drive meaningful revenue. Additionally, some search tools and third-party indexers use Open Graph data as a secondary signal for content relevance, so having it set correctly supports a consistent, trustworthy brand presence across the web.

See the complete Missing og title guide for every platform and the full background.