How to fix missing og title on Wix Studio
Add an og:title meta tag to every page so your store looks great when shared on Facebook, Pinterest, LinkedIn, and other social platforms.
Steps for Wix Studio
- In Wix Studio, open the site editor and select the page you want to fix from the Pages & Menus panel.
- Click the page settings (gear icon) → SEO tab → set the 'Page Title' field. Wix Studio maps this to the og:title tag automatically.
- For dynamic pages powered by a CMS dataset (e.g. a Products collection), click the dynamic page settings → SEO tab → use the dynamic field connector to bind 'Page Title' to the relevant collection field (e.g. 'Title' or 'Name').
- For full custom control, use the Wix Studio 'Custom Meta Tags' section (in the SEO tab of page settings) to manually add: property: og:title | content: [your title or dynamic field].
- Publish the site and validate with the Facebook Sharing Debugger.
<meta property="og:title" content="Your Product or Page Title Here" />What is missing og title?
The og:title tag is a small piece of HTML code placed in the <head> of your page that tells social media platforms — Facebook, Pinterest, LinkedIn, WhatsApp, iMessage, Slack, and others — what title to display when someone shares a link to your store. It is part of the Open Graph protocol, a standard created by Facebook and now used across virtually every major platform. Without it, social networks either guess a title by scraping your page (often pulling something ugly or irrelevant) or display nothing at all. Think of it as the headline on the "preview card" that appears every time your URL is shared.
When a customer or influencer shares a product link and the preview card shows a garbled or missing title, shoppers are far less likely to click — directly costing you traffic and sales from social referrals. Pinterest in particular drives significant ecommerce revenue, and it relies heavily on Open Graph tags to build Rich Pins; missing og:title can disqualify your products from Rich Pin eligibility entirely. While og:title is not a direct Google ranking factor, a compelling social preview increases click-through rates and referral traffic, both of which positively influence organic visibility over time. Fixing this is a quick, low-effort change that immediately improves every share of your store across every social channel.
See the complete Missing og title guide for every platform and the full background.
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