How to fix missing og title on Shopify Plus

Steps for Shopify Plus

1. Follow the same steps as Shopify (theme code editing applies equally to Shopify Plus).
2. Shopify Plus additionally allows editing checkout.liquid: go to Online Store → Themes → Edit code → checkout.liquid and ensure og:title is present if you need social sharing from checkout or post-purchase pages.
3. For headless Shopify Plus storefronts, add og:title in your front-end framework's <head> component using the Storefront API's product.title or page.title field.

What is missing og title?

The og:title tag is a small piece of HTML code — part of the Open Graph protocol — that tells social networks and messaging apps what title to display when someone shares a link to your store. Without it, platforms like Facebook, LinkedIn, Pinterest, and WhatsApp either guess a title (often pulling something ugly or irrelevant) or show no title at all. It lives in the <head> section of your page and looks like: <meta property="og:title" content="Your Page Title Here" />. It does not affect your visible page content — it only controls how your link previews appear when shared.

Every time a customer, blogger, or influencer shares a link to your store or product page, the og:title is the headline of that shared post — it's what makes someone stop scrolling and click. Missing or broken og:title tags mean your shared links look unfinished, unprofessional, or just plain wrong, which directly reduces click-through rates from social media. For ecommerce stores, social sharing is a significant free-traffic channel: a product shared on Facebook or Pinterest with a compelling, accurate title can drive meaningful revenue. Additionally, some search tools and third-party indexers use Open Graph data as a secondary signal for content relevance, so having it set correctly supports a consistent, trustworthy brand presence across the web.

See the complete Missing og title guide for every platform and the full background.